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AI for Business and Marketing

Your Path to Success!

The AI course will help you fully leverage the potential of innovative technologies for your business. Join now and pave your path to success!

Start: 19.06.24 О 19:00
Format: online
Duration: 3 months

Amazon

Improved recommendation systems with AI, boosting sales by 29%.
Netflix

Uses AI to provide accurate content recommendations. Over 80% of Netflix users watch movies and series recommended by AI.
Microsoft

AI for data analysis in Microsoft Dynamics 365 helps identify new growth opportunities and optimize production processes.
Google

Google Enhances search algorithm results with AI, increasing the effectiveness of ad campaigns by 12%.

What You Will Learn After Completing the Course

01

Use AI for better audience understanding and more effective marketing campaigns.
02

Generate content using AI integrated into marketing strategies.
03

Apply AI for competitor analysis and developing competitive strategies.
04

Apply AI principles and methods to identify new opportunities.
05

Create and implement AI applications to optimize business processes.

06

Use AI to create diverse content and understand its capabilities.
07

Analyze key success factors in using AI to maximize benefits.
08

Understand the ethical aspects of using AI in business and consider these aspects in your strategy.
09

Evaluate the impact of AI on business and plan strategic steps.
10

Use AI to optimize search engines and websites.

Maksym Mohyr

AI Expert at ItSmartFlex,
a subsidiary of Vodafone

7+ years of experience in creating ML/AI-based products.
Successfully developed 4+ products from initial idea to completion. Reduced costs by 50% for specific company departments through AI process optimization.
International experience with companies and startups from Ukraine, USA, and Europe.
Worked on Vodafone client projects and developed recommendation systems in foreign startups (Checkstep, getwantd).

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Course Program

Module 1

Basics of Artificial Intelligence: Introduction to AI

More details
Result
- Lesson 1: Introduction to the World of AI
- Lesson 2: Key AI Technologies
- Lesson 3: AI Usage Examples
- Lesson 4: AI in Business
- Lesson 5: Interesting Case Studies: How to Get the Most Out of AI
Module 2

Modern Generative AI

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Result
- Lesson 1: Modalities of Using Generative AI
- Lesson 2: Text Generative AI Models
- Lesson 3: AI for Image and Video Generation
- Lesson 4: AI for Voice and Audio Generation, Avatars
- Lesson 5: Full Cycle of Creating Generative AI Content
- Lesson 6: Ethics of Using Generative AI
Module 3

AI Transformation: From Strategy to Execution

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Result
- Lesson 1: Successful AI Transformation Cases
- Lesson 2: AI Transformation Strategy, How and Where to Move
- Lesson 3: ML/AI Projects, Unconventional Projects for Implementation
- Lesson 4: From PoC to Production – AI Project Development
- Lesson 5: Managing or Collaborating with an AI Team
- Lesson 6: AI Tools for Productivity Improvement
Module 4

Automation and Process Optimization: AI Efficiency

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Result
- Lesson 1: Chatbots for Customer Service, AI for Communications Implementation.
- Lesson 2: Websites and Presentations with AI
- Lesson 3: Employee Training and Personal Development with AI
- Lesson 4: AI Optimization in Human Resource Management
- Lesson 5: AI in CRM Systems: Integrating AI for Efficiency Improvement
Module 5

AI Market Analytics

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Result
- Lesson 1: Introduction to Processes and Methods of Their Optimization
- Lesson 2: Audience Analysis with AI Assistant
- Lesson 3: Competitor Analysis and Their Content
- Lesson 4: SEO AI – Applying AI for Search Engine Optimization
Module 6

AI Marketing

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Result
- Lesson 1: Creating Marketing Content with AI
- Lesson 2: Optimizing Marketing and Advertising Materials Preparation
- Lesson 3: AI in Excel – Report Creation and Data Management Optimization
- Lesson 4: AI Bots – Why to Use Them, Client Feedback
Module 7

AI Challenges and Trends

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Result
- Lesson 1: Brand and Business Protection in the Era of Generative AI
- Lesson 2: Data Protection and Privacy, How to Keep Confidential Data Safe
- Lesson 3: AI Development Trends

Who Will Benefit from the Course:

Software Developers

Who want to master the skills of creating AI applications and systems.
Business Analysts

Who want to use AI for data analysis.
HR Specialists

Who want to use AI for recruitment and personnel management.

Financiers

Organizing management accounting with business metrics without having to review dozens of Excel sheets and wait for responses from analysts.
Marketers

Who want to use AI to personalize advertising campaigns and improve customer communication efficiency
Business Owners

Interested in implementing AI to optimize business processes and increase productivity.
Data Analysts

Who want to study AI for more accurate and faster an alysis of large amounts of information.
Public Relations Specialists

Who want to use AI to personalize advertising campaigns and improve customer communication efficiency.
Financial Analysts

Who want to use AI to predict markets and optimize investment strategies.

Certificate of Course Completion

Upon completing the course, you will receive a certificate from PLATMA Academy.

This document, confirming your skills in artificial Intelligence for business and marketing, will be a strong argument in the job market. It’s a powerful addition to your resume that opens doors for career growth.

Skills You Will Add to Your Resume:

Mastered Tools:

Data analysis and forecasting with AI
Implementation of personalized marketing strategies using AI technologies
Development and implementation of AI models for trend forecasting and analysis in the field
Effective use of generative AI models for content and marketing material creation
Competitor environment analysis and development of competitive strategies with AI
Consideration of ethical aspects of using AI in business and working with data
Ability to use AI tools to improve CRM systems and customer interaction
Analysis and optimization of search engines using AI